The second day of El Observatorio has started with Yeray Alfageme, from Olympic Channel, who has presented us with the creative and technical challenge of producing sports shows using Virtual Reality and 360.
Miguel Ángel Martínez, from YBVR, has shared with the audience his broadcasting projects of major events, such as the Davis Cup Final with Rafa Nadal and the experience of a boxing match from the VIP area: “Virtual Reality and 360 video have given us the opportunity to live experiences in the front row.
The morning continued to be devoted to audiovisual projects. Fran Llorente, from RTVE’s New Projects Area, took a tour of RTVE’s immersive projects from El Ministerio del Tiempo in 2015 to the most current ones, such as Alento and Ciudad de las Maravillas. These immersive contents reach more than 8 million people through RTVE.es’s digital platform.
After the presentation of RTVE in the auditorium, visitors were able to get to know and test experiences such as Nokia’s Distributed Reality demo that captures the image from the Automobile Museum making it possible for the user to interact with it in real time from the Digital Content Pole. In addition, attendees have been able to test in the Demo Area of the Observatory the operation of the Kandao 360 camera.
Grupo Premo and Amfitech have closed the morning of presentations together with Estudio Ábrego, presenting different international success stories such as the development of electromagnetic sensors that provide different solutions to Augmented Reality and Virtual Reality projects, implemented in projects such as AmfiTrack.
The Observatory continues until seven in the afternoon today with presentations by leading international companies in different sectors, Augmented Reality applied to the medicine of Sngular and the Hospital Virgen del Rocío and the work of surgeon Rubén Pérez-Mañanes of the Hospital General Universitario Gregorio Marañón in Madrid, as well as the presentation of medical projects of the UMA.
The afternoon of the first day in the Observatory of New Technologies continued with presentations dedicated to the business of eSports, a sector in full expansion according to the experts who gathered in the Digital Content Pole of Malaga.
José María Moreno, director general of the Spanish Association of Video Games (AEVI) exposed to the assistants data on the growth and volume of turnover of eSports: the eSports business turnover in 2017 was around 885 million euros, surpassing in Spain more than 10 million euros in sales of video games.
For his part, Antonio Fernández Leiva from UMA, gave us his vision on Gamification and Serius Games.
After Fernández Leiva’s presentation, the attendees could enjoy an exquisite cocktail offered by Sabor a Málaga “El sabor que nos unites” and a visit to the Automobile Museum of Málaga, a time when the Demo Area was very popular.
After the break, José Ramón Díaz, CEO of Giants Gaming presented us with a panoramic view of video games, from the competitions in cybercafés in 1998 to the big eSports events.
Subsequently, Santiago Peydro, head of the eSports Project Telefónica España and Borja Mengotti, senior brand manager of Vodafone presented in Panel Session the keys to success in eSports: “long-term objectives, surround yourself with professionals and have the capacity to adapt”.
Fernando Pons, partner in charge of Sports and eSports at Deloitte, explained his vision on the income and evolution of the eSports market, who once again underlined the great boom that the video game sector is experiencing.
Virginia Calvo, CEO of Versus Gamers, gave way to the afternoon networking sponsored by Giants Gaming, exposing the development of gaming products.
Francisco J. Moreno and José M. Carralero, architects of Keyline Architecture, informed the audience about the Virtual Reality and Architecture projects they have carried out from their studio, such as the Teatro Lope de Vega de Vélez-Málaga, American Rider, the Garage (Miami) and the San Francisco de Vélez-Málaga market.
On the other hand, Gabriel Gonzálvez, CEO and founder of Opossum Studios showed the virtues of photogrammetry dedicated to the reconstruction of architectural spaces, such as the project of the ruins of the Villalón Palace, hidden under the Carmen Thyssen Museum in Malaga, presented in the Demo Area of the Observatory.
The final lecture was given by Sngular, a multinational company dedicated to New Technologies. Fernando M. Sierra and Lluís Morueco presented CoolPaintr, a project aimed at democratising VR content in the cultural and educational sector.